Wednesday 6 February 2008

Santa and the tech vendor

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Whilst talking to vendors at Legal Tech NYC 2008 and hearing their stories, which are re-told with vigour and enthusiasm each year, I was struck by how similar this moment was to our early childhood. As your Mom told you about sleighs, reindeer and Santa, your friends in the playground dis-illusioned you and called you a fool for believing in such silly things. Over the years vendors have had their up and down cycles with R&D, but inevitably bounce back and each time they ask us to 'believe' again (and again), that software like Santa will make all your law firm dreams come true.

We want to believe: we like our vendors, but I guess, it is up to you to decide if you believe in Santa or what your playground buddies say.

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