If Tikit and TFB have signed Corebridge then this app’ is coming to a desk near you (UK) very soon. Best to be prepared.
You may be thinking “oh, seen all that before” type of thing and I do remember there was a rash of telephony type people swilling around in the market a few years ago (many of whom have since disappeared). This seems to be in the same general ball park but is more developed. Rather than just allowing dialling from your computer it actually brings up documents across various different software applications.
As we all know Tikit are quite sniffy about who they partner with. It is an acceptance badge to have Tikit signed up already.
So what is it? Well its software that integrates with Microsoft Outlook and Lotus Notes. At its heart the app’ has a meta directory which gathers basic contact information. This is synchronised with multiple databases and directories.
Which means when calls arrive key data is found before the phone rings and launched for the person answering the call. If there is a bad debt it can re-route callers to accounts. (Only for the very brave that one I would say). Both Jenny Peart, Marketing Manager at Corebridge and Sarah Cox in the same role at TFB confirm that individual rules for each firm can be set up.
Corebridge say very bravely that their technology will have as much impact as email. Also that implementation times are three to five days on a single site.
TFB who offer case and practice management software called ‘Partner for Windows’
Launched their partner programme about six months ago and since then have been ‘ironing out creases’ and lunching law firm purchasers in the UK to promote the product.
Jenny Peart gives us her take on the software “if you are sitting in your office it will auto-launch applications. Law firm clients using it can see who is phoning but will it also bring up relevant casefiles. And it also tells you if your clients are on ‘stop’. You can automatically route callers accounts payable. Essentially you set up the rules you want to achieve your aims.”
One message that Jenny says repeatedly is that “it doesn’t change the way anyone works. Jenny continues “It slots in between apps and telephones which links through TAPI- enabled technology. It doesn’t change systems, it just enhances them.” (See later note from Microsoft on what TAPI enabled means). Continuing Jenny says “the Corebridge server sits in the middle and acts as an interface between the two. In our view it just makes people faster.” Then adds “Its not data management, it just flags it up, but if you pull up five apps and start to see disparate data you will obviously be able to correct this.”
Jenny continues “What we are hearing more, about is convergence. Corebridge does not only doesn’t change anything but all the systems you put in place for particular reasons will work better. “
So down to the tacky question of cost. After a bit of thinking Jenny says “You can come on board for as little as £50 per user. We have a matrix of cost breakdown which is published on our brochures.”
Corebridge the company – the low down.
Jenny says “The CEO Dr Francis Zadan, had the foresight back in 2003 and realised the potential to work more effectively. He is a major shareholder.”
Corebridge have fifty employees
Background of Jenny Peart, Marketing Manager from Corebridge: Been with Corebridge for six months. Her main experience is in product management and product marketing but she also did consulting for Centrica (energy company) and Intuit (business and financial management software). Jennifer also has some twelve or thirteen years of telecoms and ISP experience.
Main areas of Corebridge business currently are: Recruitment, finance and investment banking. Legal is a new push with TFB and Tikit as core partners.
Main benefits of using Corebridge: Can log all time spent on emails for time and billing. Can see correspondence on email, phone, mobile, pda, CRM and case management.
In terms of contact lists you can, click on telephone numbers and the software dials it.
Clients so far: Investment bank in Hong Kong. Further announcements due out shortly.□
www.corebridge.com
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